adidas mega

Objective

Illustration design to promote the opening of a new store on retail media.

Solution

Following a lengthy reconstruction, adidas once again opened one of its principal stores at the Mega Shopping Mall. This was an important event for adidas in Moscow and it required additional communications in the media. We designed illustrations in the style of 2000s music TV channels, showcasing the users’ pursuits and things that surround us in everyday life.

Branding

What if branding