OZWEEGO
Objective
Support the relaunch of adidas OZWEEGO trainers.
Solution
In the 1990s, adidas OZWEEGO trainers were a symbol of futuristic design and street culture. The model’s relaunch is all about reinterpretation of the past in order to create the future. Our core audience are the university students, 18-22 y.o. streetwear hounds. They love technology and iconic pieces, but they are also on lookout for new niches. OZWEEGO is about creating new things through reinterpretation of culture and context. They are the manifesto of all streetwear trends, parties and creators. OZWEEGO are a bridge between the 90s, the present and the future.
Result
The creative idea was so successful and so well-liked by consumers that hundreds of photos of city formats and other DOOH media were published by the users themselves. The launch of OZWEEGO model became one of the brand’s most salient and effective events of 2019.
