What if branding

We developed adaptive branding for the What if Semin agency, using What if as a phrase at the start of any creative solution. By doing this, we had the style work around the logo. It can be used to incorporate any ideas from the presentations, names for the business cards, make cards for creative briefs, etc.

The style easily incorporates any ideas from the presentations, and it works well on any media. Such solution helps to reflect individual approach used by the agency, while preserving presentable appearance and austerity, without excessive motley creativity. We also used this style to develop the agency’s website.