Adidas base Moscow
Brief
Creative support for the adidas THE BASE site in the country's main park during the summer period.
Solution
For three months, adidas THE BASE was placed in the main park of the country along the waterfront. We developed videos, print materials, digital banners and social media videos to announce the opening.
With the help of the developed materials, we supported communication and told about the events of the venue, whose directions changed every month: from adidas women to street soccer and skate park.
Results
THE BASE was one of the brand's major awareness events in 2017. The campaign materials were highlighted at adidas headquarters in New York.
