CityGuide
Objective
Develop a Content Project for a Car-Sharing Brand to Encourage People to Use the Service Beyond Commuting
Solution
Every major city encompasses numerous cultural and historical layers, which we decided to highlight from an unconventional perspective. This led us to create a variety of themed routes, ranging from music to cinema, nature to art, and so on.
We encouraged users to visit places like the pizzeria from "Teenage Mutant Ninja Turtles" or enjoy a cup of tea with famous classical writers and artists.We took hundreds of photos of these locations, timed the routes from point to point, marked nearby parking spots, and recorded hours of audio guides.
All routes began with a landing page featuring a robot character who inspired drivers to start their journey and engage with the service. Users were then directed to a convenient chatbot where they could select their preferred route and embark on their adventure.
