Brand and Places
Task
The company operates at the intersection of organizational development, branding, placemaking, healthcare, and hospitality. Its mission is to create resonance spaces — both digital and physical — where people and organizations can meet, learn, and transform. Our task was to design a brand identity that unites all these directions while staying consistent and universal.
Solution
We focused on solving two key challenges: 1. Meaning in the symbol. In the logo, the letters B and P were merged into a single mark, resembling two chain links connected together. This became a metaphor for unity, partnership, and shared movement forward. 2. Compactness. The symbol allowed us to shorten a long company name into a clear and memorable visual form, while keeping it recognizable.
The visual system was developed through illustrations and graphic patterns based on the theme of connection and intersections. They create a feeling of dialogue and movement, and also give the brand flexibility and diversity in communication.
Result
The brand received a recognizable and universal symbol, which is easy to scale and apply across all media. A cohesive visual system was created, uniting the website, print materials, presentations, and signage. The new branding became a powerful communication tool, helping the client express the philosophy of openness and resonance, and speak with different audiences in one visual language.
