VK Clips
Task
Develop merchandise for VK Clips — a platform for short vertical videos. The goal was to move beyond a standard set of logo hoodies and T-shirts and turn merch into a tool for communication.
Solution
Traditional merch no longer surprises anyone. So we made the items part of the media space itself — bringing clips directly onto clothing. Together with a digital artist, we created an animation and broke it down into hundreds of frames. Each piece of merch carried its own unique frame, and together they formed the complete animation.
Result
The merch became an art object existing both online and offline. Bloggers and buyers weren’t just wearing clothes — they were wearing a piece of digital storytelling.
