adidas kids
Objective
Produce photo and video content for adidas kids’ apparel and sneakers for the spring/summer season.
Solution
Since the shoot took place in winter, we turned the challenge into an advantage. Working in a cyclorama, we conveyed a spring/summer vibe through children’s emotions and play: skateboards, balloons, and hoverboards became part of the set. We used lighting to change the background colors while keeping the focus on the product. The clean, detail-free environment resulted in lively imagery that seamlessly adapted across formats—from adidas websites and retail stores to large-scale banners.
