Develop the idea and create universal templates for b-rolls, elaborate on the animation format of Wink’s graphic style.
We designed the b-roll templates that emphasize Wink’s visual identity. We embedded the idea and templates with sufficient flexibility so that they could be easily used with all types of content, whether it’s aimed at families, kids, men or women. Our templates additionally stress the brand’s positioning of “everyone’s own.” The b-rolls were made not just for the image-building formats, but also for the technical ones, so that all of the animated content was done in a single animated style. After completing the project, we wrote a detailed guide on working with animation.
Wink actively uses our ideas and templates for its b-rolls and our guide helps them to reproduce animation for other formats without any problems or additional resources.