adidas shooting


Organize a photoshoot of the brand’s springtime athletic gear collection for wintertime placement at adidas stores’ displays.


To shoot the men’s flagship trainers we chose the style of blacktop streets. Since such photography would be difficult in the winter, we organized a studio shoot, creating a surface that imitated blacktop and adding the accents in the form of road surface markings.

We also organized a studio photoshoot for adidas and reebok in the nolling style when all of the clothes and shoes are carefully folded and shot in parallel or with a 90-degree angle. This allowed us to use the accessories to insert some springtime feeling and to add the additional adidas products, such as water bottles and the brand’s sports equipment, into the photoshoot.

Explainer for MIMC